Today every commercial product is recognized by a brand ambassador, either it is a luxury watch or washing powder. AYCMQ will organize a program where it will select committed individuals (mostly youth) to be the brand ambassadors of the environment. The topics will range from terrestrial ecosystem, oceans, seed conservation to renewable energy, waste management, voluntary simplicity, etc. After a rigorous selection process, the individuals will be trained to dedicate part of their time in advocating a cause.
Each ambassador will be trained to communicate their ideas in an accessible format to a wider audience. Consequently, the ambassadors will get opportunities to represent AYCMQ in different forums, attend international youth conferences/summits, travel grants to present their findings on community engagement, etc. This will enable youth to be serious about the natural system that is taken for granted.